The other day I saw an ad for an experiential marketing conference. It’s a conference about face-to-face marketing. The good ol’ days in their books. Makes sense since the upcoming Y generation has now surpassed the baby boomers in terms of numbers. They’ve been connected since they were in the womb and have lost some/most of their social skills outside of texting. It’s a proven fact. So, what’s this face-to-face thing all about? LOL!
Here in rural BC I can tell you that face-to-face is still where it’s at…most of the time. There is still a sense of community that involves running over to your neighbour’s to get a cup of sugar and not ordering one online from Zippy the Sugar Daddy (assuming you HAVE neighbours, that is). People still want to see you. They want to know you before they give you their business. They want to meet you to talk about their life. If you want a press release printed online or otherwise, you take the editor out for lunch. Simple.
It’s still valuable and its funny how this aspect of communication has been downplayed. Maybe the experts will be coming to rural communicators to see what this face-to-face thing is all about! Maybe in this particular area, we have a one-up! Rural Communication squared!
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